Pay per call advertising is a business model where the advertiser pays for every call made on the service. Pay Per Call services charge advertisers per call, per advertisement or per sale.
Most pay per call services have pre-set rates and limits. These may include a maximum call cost, maximum number of calls allowed and the duration of the call. The rates may be billed per minute, per second, per call, etc. Pay per call providers usually accept international call charges in addition to local ones. Call center representatives, when dealing with callers from outside the country, will check with the pay per call provider to determine the cost of the call.
A call center representative or program manager will enter a caller’s information into the system and then generate the message based on that information. Once the message has been created, it will be sent out to the list of subscribers for whom the message was created. If the subscriber has requested a message for his own use, the message will be automatically deleted once the message is received by him. However, if the subscriber wants to receive any further messages he must request that they be delivered by email.
This means that no matter what number the subscriber dials to call back, he will never receive a live voice response, but will receive an automated message. Each message can have one of several attributes associated with it; a pre-recorded message, an auto responder, a voice message, an audio message, a video message, a text message or a combination of the above. There are many more call services than can be listed here. Call center representatives may also customize messages to the specific needs of a client.
One of the advantages of using a pay per call service is that a customer can reach a large number of people for very little money. Even if a person purchases just one telephone call with a company that uses pay per call advertising, he or she can reach thousands of people for very little expense. In addition, many companies offer to compensate the callers for the amount of time they spend on hold.
Another advantage of pay per call advertising is that a person can reach the most people without spending too much money. Average pay per call service will provide the caller with a list of about twenty to thirty people. persons who have expressed interest in buying the product or service. By using call centers or message delivery services, a person can reach thousands of people for very little money. Although the price of each call is usually less than the price of a single phone call from a public phone number, if a person buys ten or twenty minutes of advertising time for a product or service, he or she can reach millions of persons for only a few cents per minute.
Some companies provide a message delivery option for a fee and the message is not even broadcasted until all interested parties have requested it. Other companies will broadcast a message and wait for the user to call back before broadcasting again.
Because the messages are not actually broadcasted, it can be tempting to send repeated messages to the same person. In this case, it will take longer to reach the first person than it would to reach the last. It is possible to get rid of repeated messages by allowing the recipient to leave a message before broadcasting, but this can cause the message to be broadcasted more than once.